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Digital Analyst/
Conversion Optimisation/
UX Research/
Based in Stockholm.
Hey!
I’m Petrina. Digital analyst based in Stockholm, Sweden. Departing from a research background in social anthropology and the field of visual culture, I am passionate about working in the data-driven world with primary focus on User experience research and Conversion optimisation.
Conversion optimisation, user and usability research, collection, analysis and evaluation of performance-related data individually for each museum.
Stockholm, Sweden.
Responsible for digital analytics, KPIs and data-driven strategy within the cultural industry. Designing, performing and analysing user and usability research.
Stockholm, Sweden.
Working with App Store Optimisation, measurement plan, customer journey, UX research.
Remote employment.
Managing one of the cinema venues, assisting the pre-selection process of films, hosting discussions after film screenings.
Malmö, Sweden.
Managing the social media for the historical VR hackathon Common Shores and documenting the event as a videographer for marketing purposes.
Gothenburg, Sweden.
Conversion optimisation and testing, UX research, web analytics, statistics and measurement methods.
Higher Vocational Education, Sweden.
Media archeology, semiotics, pictorial and discourse analysis.
Master's Degree, Sweden.
Gender studies, film theory, historical analysis.
Erasmus Exchange Programme, The Netherlands.
Qualitative & quantitative research methods, interviews, field study, reflectivity.
Bachelor's Degree, Greece.
# User testing
# Usability testing
# Focus groups
# Interviews
# Surveys
# Infinity optimisation model
# Benchmarking
# Business context research
# Google Optimize
# Clarity & vanity metrics
# Quantitative methods
# Qualitative methods
# Digital analysis
# Writing skills (academic level)
# Reflectivity
# Field study
(2016) “Cultural markers and cultural blankets in the study of fiction film: A critical examination of the Greek weird wave”
Master thesis, Lund University
This study constitutes an attempt at lifting the cultural blanket which has attributed specific dominant readings to the films of the Greek weird wave, and revealing the significance of film as a culturally complex object.
By bringing together anthropology, film studies, and visual studies, this project stands behind a conscious interdisciplinary approach promoting sensitivity with regards to how the cultural markers of fiction film are identified, analyzed and established as a part of its identity.
(2016) review of “Journal of Greek Media & Culture: Special issue ‘Revisiting contemporary Greek film cultures: Weird wave and beyond’”
Publication at Filmicon: Journal of Greek Film Studies (4): 289-293 (collaboration with Georgia Aitaki)
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(2016) review of ‘Phenomenology: An introduction?’ edited by Käufer, Stephan and Chemero, Anthony
Publication at Empedocles: European Journal for the Philosophy of Communication (7): 255-258
Download project
(2016) Invited speaker at School of Global Studies, University of Gothenburg.
Course: MU1626 Culture and Sexuality in Modern Swedish Society: From ‘the Swedish Sin’ to Queer, 7.5 Credits.
The lecture focuses on the following films in order to discuss aspects of the Swedish culture and sexuality through questions of representation and interpretation. Aim of the lecture is to familiarise the students with the complexity of looking at films as a cultural product.
Hon dansade en sommar (1951)
Sommaren med Monika (1953)
Jag är nyfiken – en film i gult (1967)
Fucking Åmål (1998)
Something must break (2014)
(2015) Invited speaker at School of Global Studies, University of Gothenburg.
Seminar: ‘Potential ways that fiction films can be used to extract information about an era and a culture’
Course: MU1626 Culture and Sexuality in Modern Swedish Society: From ‘the Swedish Sin’ to Queer, 7.5 Credits.
By watching films that depict the Swedish culture in the course of 40 years, (from the 1950s to the 1990s), this series of seminars attempts to address debates about gender and sexuality in the Swedish society and interactively examine methodological approaches to analyse films as cultural documents.
(2015) ‘An online ideal world which reality can no longer meet’? Technology, fiction and identity in the era of social media’
Presentation at NECS Graduate Workshop: Fictional Technologies & Technologies of Fiction, Poland.
Do we still consider social media as not being a real dimension of ourselves?
Can we create a fictional condition by using social media in order to deceive about our real situation?
Drawing on anthropological approaches and visual studies, this paper engages with the key concepts of technology, fiction, reality and identity, and offers a preliminary model for understanding the complex interaction between people and social media.
(2013) ‘Of Dogs and Men: Identity, Isolation and Otherness in Giorgos Lanthimos’ Dogtooth’
Presentation at Contemporary Greek Film Cultures Conference, Hellenic Centre, UK
(2014) ‘Face to Facebook: The construction of identity in the Internet era’
Invited blog post published on Filmicon: Journal of Greek Film Studies/blog
An ethnographic discussion about the presentation and the construction of the self in the Internet Era and, more specifically, on Facebook, one of the most popular websites of social interaction.
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